Never Assume
Entrepreneurs, Featured Post, Strategy and Strategic Planning, Values in Business · Tags: brand, brand promise, branding, business values, core values, effectiveness, efficient, entrepreneurs, mission, operating philosophy, organizational values, small business, Strategic Planning, strategy, tactics, values, vision
When I was in fourth grade, I clearly remember the principal coming into my classroom and writing the word ‘assume’ on the chalkboard. He then went on to explain that when we assume, we make an ‘ass’...
What I Learned from Cheerleaders
Entrepreneurs, Featured Post, Strategy and Strategic Planning, Values in Business · Tags: brand, branding, business values, core values, entrepreneurs, Jett Excellence, Karen Jett, mission, organizational values, rebranding, small business, values, vision
Like the majority of students, I had plenty of friends, but I was never part of the “in” group. In my day, the popular group consisted of cheerleaders, football players (who dated the cheerleaders),...
That’s NOT Free
Entrepreneurs, Featured Post, Values in Business · Tags: business values, emaill address, marketing tactics, newsletter, rant, small business, spamming, tactics, values
Warning: This blog is a soapbox moment. The speaker told me he had free information. “Just go to my website to access this great free resource.” It sounded interesting and useful, so I went to his...
Reinstituting Values Based Leadership
Strategic Planning Basics, Strategy and Strategic Planning, Values in Business · Tags: brand, business values, core values, culture, operating philosophy, organizational values, small business, strategy, values, values based culture, values based organizational development, vision
I spend a great deal of time talking about the ideal situation – where the owner’s vision and values are built into the business from day one. But what do you do when a company has grown and has lost...
Culture as Community
Entrepreneurs, Strategy and Strategic Planning, Values in Business · Tags: brand, business values, Community, core values, culture, entrepreneurs, mission, organizational values, small business, strategy, Teams, Teamwork, values, values based organizational development, vision
Yesterday, while listening to a speech, I had an Aha! moment. The presenter was explaining that teams are the old paradigm and community is the future. Suddenly all my reading and the time I spent creating...

